Laboratorios Clinicos Samayoa

Laboratorios Samayoa is a Salvadoran medical laboratory based in San Salvador, known for its decades-long experience in clinical analysis.

The challenge was to refresh the brand’s public image through social media content that honored its trusted legacy while appealing to a younger, more digitally engaged audience. The result was a clean, informative, and approachable visual direction that brought the lab into today’s healthcare conversation without losing its professional essence.